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Why Pay for What Is Theoretically Free?

Pay Per Click Guarantees a top listing

Sure, search engine listings are free. Sure, you can use SEO techniques to get to the top of the list. Sure you could even have the top result in the natural listings. Despite all of that, three of your competitors could still be listed above you. Pay Per Click campaigns put your site at the top through a bidding process.

Sound confusing? August Interactive can provide you the assistance you need with your pay per click campaign. We've managed dozens of PPC programs, so we can help guide you through the bidding process, and help ensure that you spend your precious resources wisely

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The Information Super Highway comes with tolls. Except, the motorists don't pay them, the supermarkets do because it is the equivalent of having an express lane from the freeway directly into the parking lot.

Unlike the natural listings, the Pay Per Click listings are advertisements. They take customers directly from the search engine to your page. The cost per click (CPC) is arranged through a bidding process in advance. Fees can range from $0.01 to $35.00. Unlike traditional advertising where you pay regardless of whether anyone sees or uses the ad, you only pay if they click.

Pay Per Click Management

How do I know if this is even working

Each of the major search engines provide tools to assist you with the management of your PPC campaigns. The tools include a large number of reports than can help with the strategic and tactical implementations and the analysis of CPC. By reviewing the reports and by understanding your overall marketing plan, August Interactive can provide you with the experience you need to execute your Pay Per Click campaign immediately with positive results.