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Portfolio / J Friendly Outfitters

Launch Site

Client: J Friendly Outfitters

Screenshot from J Friendly Video
Category + Product Detail Page

Click on the video above to play the J Friendly website brand video.

How do you manage multiple product lines, fluctuating inventory and an emerging brand in an online store? With rich emotive imagery, interactive shopping and a completely scalable ecommerce application, that's how!

Much Love was thrilled to be chosen by local retailer, and underground fashion trendsetter, J friendly Outfitters to design and build their new online store. Increased demand has pushed the company to reach out to the web to support sales and reinforce the brand. Our challenge was to maintain the antiestablishment look and feel of the brand and simultaneously position the company to capture a much larger consumer audience. The entire site is database driven - navigation, product sections, imagery, etc. - to allow J Friendly to update the website at anytime; keeping it fresh and current.