Baltimore, Maryland | 443.622.9161

Services / Search Engine Optimization

Search Engine Marketing Image

It Is All About Content

Search engines can't read images, yet

Search engines crawl through millions upon millions of web pages looking for words that can, and should be, indexed. Indexing is the man behind the curtain that allows a search engine to show you 5,000 matches for words like, "Best Baltimore Web Design" in less than a quarter of a second. Images can't be searched, so while we love to put images on your site, we know they decrease your SEO score. Additionally, your site needs to have copy that knows what to say and how often to say it, while still making the site look and feel user friendly.

The team at August Interactive understands search engines. We know how to write copy that makes each of the major search engines (even that new one) list your site before your competitors' sites. We also have some other methods the help work within the framework of the search engine analytics to help keep your site at the top. A lot of companies say they'll improve your natural listings, but they're selling snake oil with an eye only on their own profit. The goal at August Interactive is to give you a great site that people will find, and to ensure that you reap the benefit of the SEO campaign, not us.

Good Code vs. Bad Code

Making your back-end search engine friendly (or why there should be no junk in your trunk)

Despite the beauty and organization of your site, there could be an unsightly tangle of code, which could be hurting your business. Search engines don't look at the pictures, or the witty comments, they look at the code to find what they are looking for. Spiders and crawlers are quite finicky when it comes to finding a site they like. After all, they have to search through billions and billions of lines of code across the entire Internet. Sites that are hand coded and use well designed information architectures and organized coding techniques are rewarded with better search engine results. Take a look at the example below and see if you can tell the difference.