When someone mentions Coke or Pepsi, you immediately visualize their logo, slogan and advertising jingle. The creation of each of these elements should reflect your business objectives and help differentiate you from the competition. Many people regard logos, branding and identity as all the same, but we know the differentiators, and how they work.
The logo is the keystone of your company’s branding and identity solution. Logos are vital to your business identity, which is why we work through multiple iterations of a potential logo, trying to find one that fits your personality and corporate objectives. Our design specialists can create logos which match your exact specifications or we can work as a partner with you in the process.
Once your logo has been created and approved, you need to use it in conjunction with other materials that help customers identify you, including the use of color palettes, slogans, and other symbolic representations. Successful creation and implementation of a brand helps unify even disparate product and service offerings in the mind of your audience. Our experience with creating design and marketing elements ensures your brand is well defined and memorable.
One of the most common mistakes we see with companies is the reliance on the brand as an identity. In actuality, the identity transcends the symbols that represent your company and becomes the graphic equivalent of a mission statement. Your company’s core values, long-term objectives, and strengths can all be portrayed through the use of a corporate identity.
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